Sales & Marketing Learnership 2026 (SAB) – Kimberley Region
Company: South African Breweries (SAB)
Location: Kimberley, South Africa (Central Region)
Job Type: Learnership Programme
Industry: FMCG (Fast-Moving Consumer Goods) / Sales & Marketing
Requisition ID: 30079547
📌 Introduction
South African Breweries (SAB), part of AB InBev, is offering an exciting Sales & Marketing Learnership Programme designed to develop young, ambitious individuals who want to build a career in sales, marketing, and customer relationship management within the FMCG industry.
SAB is a global leader in beverages and consumer goods, known for its strong market presence and commitment to developing future talent. This learnership is part of its long-term strategy to create employment opportunities while equipping learners with real workplace experience and industry-relevant skills.
The programme is based in the Kimberley region (Central South Africa) and focuses on developing field sales capability, customer engagement skills, and commercial understanding of how products move from manufacturers to consumers.
🎯 Purpose of the Learnership
The main purpose of this programme is to develop learners who can support market-driven sales strategies that increase brand visibility, improve customer relationships, and drive sustainable sales growth.
Learners will gain practical exposure to how SAB operates within the tavern and retail trade environment, learning how to build relationships with customers while ensuring product availability, correct pricing, and effective promotional execution.
The programme aims to build competencies that contribute to:
- Growth in sales volume and market share
- Strong brand visibility and customer loyalty
- Improved customer service and satisfaction
- Effective execution of sales and marketing strategies
🛠️ Key Duties and Responsibilities
Participants in the Sales & Marketing Learnership will be exposed to real-world fieldwork and business operations. Responsibilities include the following:
1. Customer Relationship Management
Learners will be responsible for developing and maintaining strong relationships with customers, particularly tavern owners and retail outlets. This includes regular visits, understanding customer needs, and ensuring effective communication between SAB and its clients.
2. Sales Execution and Target Achievement
A key part of the role involves driving product sales within assigned areas. Learners will be expected to meet sales targets, identify new opportunities, and ensure consistent ordering and supply of SAB products.
3. Merchandising and Brand Visibility
Participants will ensure that SAB products are properly displayed in stores and outlets. This includes maintaining shelf space, ensuring product visibility, and supporting promotional campaigns that enhance brand recognition.
4. Stock and Product Availability
Learners will monitor product availability and stock levels to ensure there are no shortages. Proper stock rotation and management will be essential to maintain product quality and customer satisfaction.
5. Pricing and Promotions
The role includes assisting with the implementation of pricing strategies and promotional campaigns. Learners will help ensure that pricing is correctly displayed and that marketing materials are properly executed in outlets.
6. Asset Management
Participants will also assist in managing company assets such as branded fridges, signage, and merchandising equipment. Regular audits and checks will be conducted to ensure proper use and maintenance of these assets.
7. Data and Administration
Learners will be required to maintain accurate customer records, update sales data, and assist in reporting activities. Basic administrative and computer skills are important for this function.
📋 Minimum Requirements
Applicants must meet the following minimum criteria to be considered for this learnership:
- A Diploma or Degree in any relevant field (advantageous)
- Valid, unendorsed Code 8 driver’s license (essential)
- Basic computer literacy, including Microsoft Office (Word, Excel, PowerPoint)
- Knowledge of the local Kimberley area or willingness to work in the region
- Ability to work flexible hours, including weekends and public holidays
- Successful completion of a driver assessment test prior to appointment
Applicants must also demonstrate a willingness to work in a field-based sales environment and engage directly with customers.
💡 Skills and Competencies Required
SAB is looking for candidates who demonstrate strong personal and professional qualities, including:
Commercial Awareness
Understanding how sales, pricing, and marketing contribute to business success. Candidates should show interest in how businesses grow and compete in the marketplace.
Customer Focus
The ability to build strong relationships, understand customer needs, and deliver excellent service consistently.
Communication Skills
Strong verbal and written communication skills are essential for engaging with customers and reporting performance.
Planning and Organisation
Learners must be able to plan daily activities, manage time effectively, and prioritise tasks to achieve targets.
Sales Ability
A willingness to learn selling techniques, identify opportunities, and contribute to business growth through effective customer engagement.
Personal Attributes
Successful candidates should demonstrate:
- High energy and motivation
- Resilience under pressure
- Accountability and integrity
- Adaptability in changing environments
- Attention to detail
🌍 Work Environment
This is a field-based role, meaning learners will spend most of their time visiting customers, retail outlets, and taverns within the assigned region.
The environment is fast-paced and target-driven, requiring individuals who are comfortable working independently while still being part of a larger sales team. Candidates must also be willing to travel within the Kimberley area and surrounding locations.
🎓 Learning and Development Benefits
This learnership offers valuable benefits for individuals seeking to enter the sales and marketing industry:
- Structured on-the-job training combined with theoretical learning
- Exposure to a leading global FMCG company (SAB / AB InBev)
- Development of professional sales and marketing skills
- Hands-on experience in customer engagement and field operations
- Improved employability in sales, retail, and business development roles
- Opportunity to build a long-term career in the FMCG sector
⚠️ Important Information
- This is a learnership programme, not permanent employment
- Completion of the programme does not guarantee permanent placement
- Only shortlisted candidates will be contacted
- SAB applies Employment Equity principles in its recruitment process
- The company reserves the right to adjust selection criteria where necessary
🚀 Who Should Apply?
This opportunity is ideal for individuals who:
- Want to build a career in sales, marketing, or business development
- Are passionate about working with people and building relationships
- Enjoy working in a dynamic, fast-paced environment
- Are motivated by targets and performance-based work
- Want to gain practical experience in a global company
📌 Conclusion
The SAB Sales & Marketing Learnership is a strong entry-level opportunity for young South Africans who want to develop real-world experience in the FMCG industry. It combines practical fieldwork, customer engagement, and structured training to prepare learners for future roles in sales and marketing.
For individuals who are driven, energetic, and eager to learn, this programme provides a solid foundation for building a long-term career in one of the most competitive and rewarding industries in South Africa.