Customer Assistant: Fashion, Beauty & Home F28 — m
Job Information
Job Title: Customer Assistant: Fashion, Beauty & Home F28
Company: Woolworths
Business Unit: People
Employment Type: Full-Time
Location: Richards Bay, KwaZulu-Natal
Minimum Education: Grade 12 / National Certificate
Reference Number: WWL260930-19
Closing Date: 4 October 2026
Job Overview
Woolworths is looking for a Customer Assistant: Fashion, Beauty & Home F28 to join its team at the Richards Bay corporate store. This is a full-time customer-facing retail position focused on providing excellent service, assisting customers with product choices, maintaining stock availability, supporting sales, and ensuring that Woolworths’ merchandising and store standards are consistently maintained.
The successful candidate will work across the Fashion, Beauty and Home areas of the store. The position requires someone who is comfortable interacting with customers, understanding their needs and providing appropriate product advice. The Customer Assistant will also contribute to sales by using basic selling skills and presenting suitable products to customers.
A significant part of the role involves maintaining stock on the sales floor. This includes coordinating stock between the stockroom and sales floor, replenishing products when required, and ensuring that merchandise is properly ticketed and displayed according to Woolworths merchandising standards.
The role also involves helping to minimise stock losses by following shrinkage procedures, reporting suspicious behaviour and using EAS tagging where applicable.
Key Responsibilities
Customer Service
The Customer Assistant will be expected to provide an exceptional customer experience throughout the store.
Responsibilities include:
- Greeting customers in a friendly and professional manner.
- Assisting customers with their questions and product requirements.
- Understanding customer needs and recommending appropriate products.
- Providing accurate information about products, promotions and available options.
- Maintaining professional communication with customers at all times.
- Ensuring customers receive helpful and respectful service.
Good communication is essential because the employee will interact with customers throughout the working day.
Product Advice and Selling
The position requires basic selling skills. The Customer Assistant should be able to identify what a customer needs and then present appropriate product options.
This includes:
- Asking customers questions to understand their requirements.
- Recommending suitable Fashion, Beauty or Home products.
- Explaining product options clearly.
- Supporting sales growth through effective customer engagement.
- Keeping up to date with new product lines and promotions.
- Providing customers with relevant information about products and services.
The objective is to assist customers while also contributing towards the store’s sales objectives.
Stock Management
Maintaining product availability on the sales floor is another important responsibility.
The successful candidate will assist with:
- Monitoring stock availability.
- Managing stockroom inventory.
- Replenishing the sales floor when stock levels require it.
- Coordinating stock between the stockroom and sales floor.
- Ensuring customers can easily find available merchandise.
- Maintaining accurate and organised stock areas.
Good organisational skills and attention to detail are therefore important.
Merchandising Standards
The Customer Assistant will be responsible for helping maintain Woolworths’ merchandising standards.
This includes ensuring that merchandise is properly ticketed and displayed. Products must be arranged according to company standards, including gridding and rack alignment.
The employee should pay close attention to the presentation of products because well-organised merchandise makes it easier for customers to browse and locate products.
Shopkeeping and Store Standards
The role requires employees to maintain clean, safe and organised working areas.
The Customer Assistant will need to follow shopkeeping disciplines and ensure that:
- The sales floor remains clean and organised.
- Back areas are kept hygienic.
- Work areas are safe.
- Merchandise is properly maintained.
- Store procedures are followed consistently.
Personal hygiene and professional presentation are also part of the company’s expectations.
Stock Loss and Shrinkage
The Customer Assistant will contribute to Woolworths’ efforts to minimise stock losses.
Employees are expected to remain vigilant and report suspicious behaviour according to the appropriate procedures. They must also comply with shrinkage policies and use EAS tagging where applicable.
This means honesty, alertness and personal responsibility are important qualities for the position.
Minimum Requirements
Applicants should have the following:
- Grade 12 or an equivalent qualification, preferably at the relevant NQF level.
- Previous retail or FMCG experience is advantageous.
- Strong customer-service skills.
- Ability to engage with customers and provide appropriate advice.
- Basic selling skills.
- Ability to identify customer needs and recommend suitable products.
- Good verbal and written communication skills.
- Good attention to detail.
- Ability to maintain merchandising standards.
- Ability to manage stock efficiently.
- Basic numeracy and literacy skills.
- Personal discipline.
- Reliability and punctuality.
- Willingness to follow dress-code and hygiene requirements.
- Flexibility to work different shifts.
Retail or FMCG Experience
Previous experience in the retail or Fast-Moving Consumer Goods (FMCG) industry is listed as advantageous rather than an absolute requirement.
Candidates with retail experience may already be familiar with customer service, stock replenishment, merchandising, product presentation and working according to store procedures.
However, the advert places strong emphasis on personal qualities as well, including communication, customer service, discipline, flexibility and attention to detail.
Working Hours and Flexibility
This is a full-time position, and applicants must be flexible to work different shifts in a dynamic retail environment.
Retail employees may need to work according to the operational requirements of the store, so candidates should be prepared for varying shifts.
Reliability and punctuality are specifically important requirements. Employees are also expected to comply with Woolworths’ standards relating to attendance, dress code and hygiene.
Personal Skills and Attributes
The position would suit someone who enjoys working with people and is comfortable in a busy retail environment.
Important qualities include:
Customer-focused: Able to understand customer needs and provide helpful service.
Good communicator: Able to communicate clearly with customers and colleagues.
Sales-oriented: Comfortable recommending products and identifying opportunities to assist customers with suitable purchases.
Organised: Able to manage stock and keep sales and back areas orderly.
Detail-oriented: Able to maintain correct product displays, ticketing and merchandising standards.
Reliable: Able to meet attendance and punctuality expectations.
Adaptable: Comfortable working different shifts and responding to changing store requirements.
Professional: Able to maintain appropriate behaviour, appearance, hygiene and communication standards.
Team-oriented: Willing to participate in team meetings and work towards shared store objectives.
Teamwork and Daily Operations
The Customer Assistant will not work independently of the wider store team. The position requires active participation in team meetings and compliance with daily operational plans.
Employees will need to communicate effectively with team members and ensure that their work supports the overall objectives of the store.
Following daily plans and company procedures will help ensure that stock, customer service, merchandising and sales activities are properly coordinated.
Career Development
Woolworths describes the workplace as supportive and highlights opportunities for growth and development. This position can provide useful experience in several areas of retail, including customer service, sales, stock management, merchandising and loss prevention.
For someone looking to build a career in retail, the role can help develop transferable workplace skills such as communication, teamwork, product knowledge, sales, organisation, time management and customer relationship management.
Application Details
Company: Woolworths
Position: Customer Assistant: Fashion, Beauty & Home F28
Reference Number: WWL260930-19
Employment Type: Full-Time
Location: Richards Bay, KwaZulu-Natal
Minimum Qualification: Grade 12 / National Certificate
Previous Retail/FMCG Experience: Advantageous
Closing Date: 4 October 2026
This position is suited to a Grade 12-qualified candidate interested in customer service, retail, fashion, beauty and home products, particularly someone who is confident dealing with customers, has good communication skills, pays attention to detail and is comfortable working in a busy store environment.