Marketing Officer – eThekwini Municipality
Job Details
Company: eThekwini Metropolitan Municipality
Position: Marketing Officer
Job Identification: 1412
Location: Durban, KwaZulu-Natal
Work Arrangement: On-site
Employment Type: Full-time
Department: Marketing and Communications
Directorate: Economic Development
Cluster: Municipal Planning
Grade: T11
Job Schedule: Full-time
Posting Date: 13 August 2026
Closing Date: 29 August 2026
Reference: 23000086
Remuneration: R410,245.46 – R532,520.63 per annum
13th Cheque: Yes
Housing Subsidy: Yes
Medical Aid: Yes
Pension Fund: Yes
Leave: Yes
Job Overview
The eThekwini Metropolitan Municipality is looking for a Marketing Officer to join its Marketing and Communications Department in Durban.
The role is focused on supporting the implementation of the municipality’s marketing strategy while helping promote Durban as a tourism and domestic travel destination. The successful candidate will contribute to marketing initiatives designed to increase awareness of opportunities for domestic travel and tourism within South Africa and strengthen the Durban brand.
Working under the Regional Manager: Marketing & Communications, the Marketing Officer will assist with the development and implementation of marketing activities, promote Durban tourism and support communication initiatives across relevant media platforms.
This is an opportunity for an experienced marketing or tourism professional who understands how to communicate with different audiences, coordinate marketing activities and contribute to programmes that support tourism and economic development.
The successful candidate will need to combine marketing knowledge with strong planning, communication, interpersonal and organisational skills. The role also requires someone who is comfortable working with information, coordinating assignments and contributing to projects that support the municipality’s broader objectives.
Key Responsibilities
Marketing Strategy Implementation
The Marketing Officer will assist with putting the municipality’s marketing strategy into action.
Responsibilities include:
- Assisting with the implementation of the marketing strategy.
- Working towards specific marketing objectives and targets.
- Supporting marketing initiatives aligned with departmental priorities.
- Undertaking assignments relating to marketing and communications.
- Contributing to programmes and projects that support tourism promotion.
- Assisting with activities designed to increase awareness of Durban and its tourism offering.
The successful candidate should understand how marketing activities contribute towards broader organisational and tourism objectives.
Promoting Domestic Tourism
A key component of the role is increasing awareness of domestic travel and tourism opportunities.
The Marketing Officer will assist with initiatives that:
- Promote domestic travel within South Africa.
- Raise awareness of tourism opportunities.
- Encourage people to explore Durban and surrounding areas.
- Promote Durban as a tourism destination.
- Support initiatives that contribute to the growth of the local tourism sector.
- Communicate Durban’s tourism offering to relevant audiences.
This requires an understanding of tourism marketing and the ability to communicate the value of destinations and experiences effectively.
Durban Brand Promotion
The successful candidate will contribute towards promoting and strengthening the Durban brand.
This includes:
- Advertising the Durban brand electronically through relevant media.
- Supporting promotional activities.
- Assisting with digital marketing initiatives.
- Promoting Durban tourism.
- Supporting campaigns designed to increase awareness of Durban.
- Contributing to communication initiatives that position Durban positively.
The role therefore requires someone who understands marketing communication and can help translate strategic objectives into effective promotional activities.
Marketing and Communication
The Marketing Officer will contribute to marketing and communication activities within the municipality.
Responsibilities may include:
- Supporting marketing campaigns.
- Assisting with communication initiatives.
- Preparing and working with information products.
- Supporting reporting requirements.
- Communicating with stakeholders and relevant audiences.
- Contributing to promotional material and initiatives.
- Undertaking related marketing assignments.
Strong written and verbal communication skills will be important because the role involves working with different stakeholders and communicating information effectively.
Programme and Project Support
The position also involves supporting programmes and projects connected to marketing and tourism.
The successful candidate will be expected to demonstrate the ability to:
- Plan and organise activities.
- Support programme implementation.
- Assist with project-related assignments.
- Monitor activities against objectives and targets.
- Work with information and reporting requirements.
- Contribute to project outcomes.
- Manage multiple responsibilities effectively.
Good organisational skills and the ability to work according to deadlines will therefore be important.
Stakeholder and Public Engagement
The Marketing Officer will interact with different stakeholders and may be required to participate in public consultation and engagement activities.
The role requires:
- Strong interpersonal relationship skills.
- Effective communication.
- Public consultation skills.
- Client orientation.
- Customer focus.
- Service delivery orientation.
- The ability to work with diverse stakeholders.
- Professional and constructive communication.
The successful candidate should be comfortable engaging with people and representing the municipality professionally.
Essential Requirements
Applicants must meet the following minimum requirements:
- Diploma at NQF Level 6 in Tourism Management, Marketing Management or another related and equivalent qualification.
- 3 years of relevant experience.
- Valid motor vehicle driver’s licence, Code B.
- Computer literacy.
The relevant tertiary qualification and experience should provide candidates with an appropriate foundation in marketing, tourism or a closely related field.
Preferred Requirements
The following would be advantageous:
- Degree at NQF Level 7 in Tourism Management, Marketing Management or another related and equivalent qualification.
- 4 years of relevant experience.
Candidates who meet the preferred requirements may therefore have an advantage, although the essential requirements remain the minimum criteria specified for the position.
Competencies
The municipality has identified several competencies required for the successful performance of the role.
These include:
Public Consultation
The ability to engage appropriately with members of the public and relevant stakeholders.
Socio-Economic and Socio-Political Awareness
An understanding of the broader environment in which the municipality operates and how social, economic and political factors can influence tourism and marketing initiatives.
Planning and Organising
The ability to structure activities, manage priorities and work towards defined objectives.
Information Products and Reporting
The ability to work with information, prepare relevant outputs and contribute to reporting requirements.
Programme and Project Management
The ability to contribute effectively to the planning and implementation of programmes and projects.
Interpersonal Relationships
The ability to establish and maintain constructive working relationships.
Communication
Strong verbal and written communication skills are required to communicate information effectively.
Service Delivery Orientation
A commitment to delivering effective and professional services.
Client Orientation and Customer Focus
The ability to understand the needs of clients, customers and stakeholders and respond appropriately.
Change Readiness
The ability to adapt to changing circumstances, priorities and requirements.
Problem Solving
The ability to identify problems, assess available information and contribute to practical solutions.
Learning Orientation
A willingness to develop knowledge, learn new approaches and remain informed within the field.
Ideal Candidate
The ideal candidate is an experienced marketing or tourism professional with a relevant tertiary qualification and a genuine interest in promoting Durban and its tourism offering.
You should be comfortable working on marketing initiatives, communicating with stakeholders, supporting projects and working towards specific objectives.
Strong organisation and communication skills are important, as is the ability to work with different people and adapt to changing priorities.
Candidates should also be comfortable using computers and possess a valid Code B driver’s licence, as specified in the requirements.
A degree and four years of relevant experience would be advantageous for candidates looking to stand out against the minimum requirements.
Benefits and Employment Information
The position is offered on a full-time basis and is based on-site in Durban.
The advertised remuneration is:
R410,245.46 – R532,520.63 per annum
The position also includes several listed benefits:
- 13th cheque
- Housing subsidy
- Medical aid
- Pension fund
- Leave benefits
There is no relocation or loco allowance indicated in the job information.
Career Opportunity
This Marketing Officer position provides an opportunity to contribute directly to marketing and tourism initiatives within one of South Africa’s major metropolitan municipalities.
The successful candidate will work within the Economic Development Directorate and Marketing and Communications Department, contributing to initiatives that promote Durban, encourage domestic tourism and support broader economic development objectives.
For professionals with experience in tourism or marketing who are interested in applying their skills within the public sector, the role offers exposure to municipal marketing, tourism promotion, stakeholder engagement, programme support and destination branding.
Application Information
Position: Marketing Officer
Company: eThekwini Metropolitan Municipality
Location: Durban, KwaZulu-Natal
Work Arrangement: On-site
Employment Type: Full-time
Reference/Job ID: 23000086 / 1412
Department: Marketing and Communications
Directorate: Economic Development
Minimum Qualification: Diploma/NQF Level 6
Preferred Qualification: Degree/NQF Level 7
Minimum Experience: 3 years relevant experience
Preferred Experience: 4 years relevant experience
Driver’s Licence: Valid Code B required
Salary: R410,245.46 – R532,520.63 per annum
Closing Date: 29 August 2026 at 11:00 AM
Candidates who meet the minimum requirements and have relevant experience in marketing, tourism, communications or related fields are encouraged to consider this opportunity.