Sales Representative –
Job Information
Job Title: Sales Representative
Company: Heineken Beverages South Africa (Pty) Ltd
Location: Gqeberha (Port Elizabeth), Eastern Cape, South Africa
Employment Type: Permanent
Job Grade: 08
Function: Commerce
Sub-Function: Commerce – Sales
Industry: FMCG / Alcoholic Beverages
Closing Date: 11 August 2026
Job Overview
Heineken Beverages South Africa is looking for a dynamic and results-driven Sales Representative to join its Commerce team in Gqeberha. This permanent position is ideal for an experienced sales professional who enjoys building strong customer relationships, identifying new business opportunities, and achieving ambitious sales targets in a competitive FMCG environment.
The successful candidate will be responsible for promoting and selling Heineken Beverages’ portfolio of brands by increasing brand awareness, growing market share, and maintaining excellent relationships with both existing and prospective customers. The role requires someone who can analyse customer needs, recommend suitable products, negotiate effectively, and execute sales strategies that contribute to business growth.
Working closely with the sales and marketing teams, the Sales Representative will ensure products remain accessible, affordable, available, and actively promoted within their assigned territory. This position offers an exciting opportunity to work for one of the world’s leading beverage companies while building a rewarding career within a high-performance sales environment.
Key Responsibilities
The successful candidate will be responsible for:
- Building, maintaining, and strengthening relationships with both existing and new customers.
- Achieving monthly sales targets through customer retention, upselling, and acquiring new business.
- Identifying new business opportunities and maintaining a healthy sales pipeline.
- Presenting Heineken Beverages products professionally while demonstrating strong product knowledge.
- Using sales data and customer insights to recommend products that support customers’ business objectives.
- Conducting regular market research to monitor competitor activity, pricing trends, and industry developments.
- Building and maintaining a strong brand presence within the allocated sales territory.
- Collaborating with marketing and sales teams to improve business performance.
- Driving the four key commercial pillars:
- Accessibility
- Affordability
- Availability
- Activation
- Executing price-driven promotional campaigns.
- Maintaining the required customer call strike rate in line with company targets.
- Sharing innovative ideas that improve sales performance and marketing effectiveness.
- Taking responsibility for continuous personal development and professional growth.
- Following company policies, procedures, and contributing to continuous improvement initiatives.
Minimum Requirements
Applicants should possess:
- A tertiary qualification in Sales, Marketing, or a related field.
- Relevant industry training or professional certifications (advantageous).
- A minimum of 3 years’ sales experience.
- Previous experience within the Alcoholic Beverage industry or broader FMCG sector (preferred).
- A proven track record of consistently achieving or exceeding sales targets.
- Strong numerical ability and sound business acumen.
Skills and Competencies
The ideal candidate should demonstrate:
- Excellent customer relationship management skills.
- Outstanding communication and interpersonal skills.
- Strong negotiation and influencing abilities.
- High energy levels, persistence, and self-motivation.
- Ability to perform effectively in a fast-paced, target-driven environment.
- Strong planning, organisation, and time management skills.
- Analytical thinking and problem-solving abilities.
- Ability to adapt quickly to changing business environments.
- Strong networking and relationship-building capabilities.
- Passion for delivering exceptional customer service.
- Ability to communicate effectively across all organisational levels.
Why Join Heineken Beverages?
Heineken Beverages South Africa is one of the country’s leading beverage companies, offering employees the opportunity to work with globally recognised brands while developing their careers in a high-performance environment. The company values innovation, inclusion, diversity, and continuous development, providing employees with opportunities to grow professionally while making a meaningful contribution to business success.
This role is well suited to ambitious sales professionals who enjoy working independently, building lasting customer relationships, and consistently delivering outstanding commercial results.
Employment Equity
Heineken Beverages South Africa is an Equal Opportunity Employer. The company’s approved Employment Equity Plan and targets will be considered during the recruitment process. Applications from people living with disabilities are encouraged. Applicants must be legally eligible to live and work in South Africa.
Application Deadline
Closing Date: 11 August 2026