Sales Development Representative –
Job Title: Sales Development Representative (SDR)
Company: Yoco
Location: KwaZulu-Natal, South Africa
Employment Type: Permanent
Work Model: Hybrid
Industry: Financial Technology (FinTech) / Payments
Minimum Experience: 2–5 Years
Department: Sales & Business Development
Job Overview
Yoco is looking for an enthusiastic and results-driven Sales Development Representative (SDR) to join its growing Sales team in KwaZulu-Natal. This permanent hybrid opportunity is ideal for experienced sales professionals who enjoy building relationships, generating new business opportunities, and helping businesses discover innovative payment solutions.
As a Sales Development Representative, you will play an important role in the early stages of the sales process by identifying potential customers, engaging with decision-makers, qualifying leads, and booking appointments for the company’s inside and outside sales teams. Your primary objective will be to generate high-quality sales opportunities that contribute to business growth.
This position requires someone who is proactive, confident when communicating with clients, and comfortable using multiple prospecting methods including phone calls, emails, social media platforms, and online research tools. If you enjoy speaking to people, uncovering business opportunities, and working in a fast-paced technology environment, this role offers an excellent opportunity to grow your career within one of South Africa’s leading fintech companies.
Key Responsibilities
The successful candidate will be responsible for:
- Prospecting potential customers through outbound calls, emails, and other communication channels.
- Researching prospective clients using LinkedIn, Google Maps, Meta, and other business research platforms.
- Building and maintaining a strong pipeline of qualified business leads.
- Identifying key decision-makers within organisations and understanding their business needs.
- Presenting Yoco’s products and services to prospective customers.
- Organising and hosting group demonstrations, webinars, and live seminars to generate new business opportunities.
- Participating in trade shows, networking events, and marketing activities to expand the customer pipeline.
- Conducting needs assessments to understand customer challenges and recommend suitable solutions.
- Qualifying leads before scheduling appointments for the Inside Sales (Telesales) or Field Sales teams.
- Following up with prospects when appointments are missed or require rescheduling.
- Maintaining accurate customer information and activity records using CRM systems.
- Keeping up to date with market trends, competitor activity, pricing, and new technologies within the payments industry.
- Working closely with Sales, Marketing, and Operations teams to improve the customer journey and sales process.
- Contributing ideas to improve prospecting strategies, customer engagement, and sales performance.
Minimum Requirements
Applicants should meet the following requirements:
- 2–5 years of Sales Development Representative (SDR), sales, or customer support experience.
- Experience using various customer engagement and lead generation techniques.
- Strong verbal and written communication skills.
- Excellent presentation and interpersonal skills.
- Comfortable engaging with decision-makers and business owners.
- Experience using Customer Relationship Management (CRM) systems.
- Ability to work independently while contributing effectively within a team.
- Strong organisational and time management skills.
- Good computer literacy and confidence using digital tools.
Preferred Skills & Competencies
The ideal candidate will demonstrate:
- Strong prospecting and lead generation abilities.
- Customer-focused approach with excellent relationship-building skills.
- Sales and negotiation skills.
- Ability to identify customer pain points and recommend suitable solutions.
- Confidence when conducting presentations, webinars, and product demonstrations.
- High levels of motivation and self-discipline.
- Adaptability within a fast-paced and changing environment.
- Strong problem-solving and critical-thinking abilities.
- Excellent attention to detail.
- A proactive, target-driven mindset.
- Ability to work collaboratively across different departments.
- Strong business development and networking skills.
- Tech-savviness with the ability to quickly learn new products and systems.
Knowledge & Experience Advantage
The following will be considered advantageous:
- Knowledge of the payments or financial technology (FinTech) industry.
- Understanding of payment hardware and software solutions.
- Experience selling technology products or business solutions.
- Experience engaging with businesses across multiple industries.
- Proven ability to convert prospects into qualified sales opportunities.
Why Join Yoco?
Yoco is one of South Africa’s leading financial technology companies, helping thousands of businesses grow through innovative payment solutions and business tools. As a Sales Development Representative, you will join a collaborative and forward-thinking team where innovation, learning, and customer success are at the heart of everything they do.
This role offers the opportunity to develop your sales and business development career while gaining exposure to the fast-growing fintech industry. You’ll work alongside experienced professionals, contribute to meaningful business growth, and build valuable skills in prospecting, relationship management, customer engagement, and solution-based selling. The hybrid work model also provides greater flexibility while allowing you to remain connected with your team and continue developing professionally.